Mobile Marketing: 農夫 x 嘟嘟碼 Fama x dood me co (QR Code)

Mobile Marketing: QR code

QR code has been introduced to the market for many years, with its powerful bar code which can hold hundreds of times more information than in the past, more companies are using it to reach their potential customers.

Although QR code it is still not widely used in Hong Kong, we can still found some magazines has used it for their campaigns & promotions. It can provide their readers immediate access for further information.

Country like Japan has widely used this technology as one of the important marketing tool, like download brand ads, ringtones, logo, viral video, flash games. And sooner their new id card will also have QR code for proposed specification.

References: http://2d-code.co.uk/japanese-id-card-qr-code/, http://www.japanmarketingnews.com/2007/01/in_previous_art.html