A successful mobile marketing campaign comes from determining the best mobile solutions that fit into the overall marketing plan.
By having a thorough understanding of the demographic levels and access platforms of the target audience, marketers can plan pull strategies by creating consistency in the interactions between brand and consumer. Since the mobile space is a highly effective response channel to expand brand engagement with individuals, sending promotional message periodically with consistent messages can help build consumer loyalty. This can be achieved by broadening the products’ digital presences with various mobile solutions such as SMS, MMS or mobile webs.
Mobile marketing furnishes various prospects for creativity, innovation and exploration. Meanwhile, legal and privacy issues have to be taken into consideration when developing marketing strategies.
Reference: http://www.adweekmedia.com/aw/content_display/custom-reports/mma-awards-guide/e3i418dddc577c320a491f7cf657bd3dfca
2009年7月21日 星期二
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Mobile marketing campaigns are a great way to get your name out there, reward your customers and show potential customers who you really are and what you can offer them. A simple text will appear on their phone to learn all about you so all you have to do is be ready for the business. Thanks a lot.
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