Mobile Marketing - SMS/MMS

Mobile Marketing - SMS/MMS

Which one is the most effetive promotion in mobile marketing ?

Subscribers of mobile phone monthly plan users always get limited free usage SMS and MMS to be used within the same mobile network.

Promotional SMS or MMS are always sent to a targeted group of mobile phone users.

· For SMS - users may forward to their friends within the same network without additional charge. This utilizes the user’s social network to allow viral advertising.
· For MMS – the colorful visual content is comparatively more attractive to the users. However, one may not forward to his/her friends as there might be extra fee incurred. Voice calls remain the only way to spread the message.

For advertisers to spread the message quickly across, I believe SMS is a more effect promotion tool than MMS.

Reference:
Short Message Service (SMS) is a only text message to send through mobile phone network.
Multimedia Messaging Service (MMS) which is a text message with photo / picture / video / audio.