Mobile Marketing Association

Nowadays, mobile marketing development is very fast and we need to monitor the company how to operate their policies. As we know the mobile marketing association, but what fuction they respond?

The Mobile Marketing Association (MMA) is the premier global non-profit trade association who are protecting mobile users through the strong privacy guidelines. MMA more than 650 members which are included agencies, advertisers, hand held device manufacturers, retailers, software providers and service providers, focused on the potential of marketing via mobile devices. They are providing guideline to companies within the mobile ecosystem in order to responsible and effective to protect mobile channel.

Moreover, mobile marketing association provides policies and guidelines, consumer best practices guidelines, mobile marketing ecosystem overview, resources, global mobile Providing codes of conduct for protect the mobile channel from abuses by unethical marketers, and limit consumer additional regulatory scrutiny.

In additional, MMA focus as follow:

• Open industry forum to discuss, plan to resolve key industry issues and exchange information
• Sharing ideas on mobile marketing between Europe, Asia, Latin America, Africa and the U.S.
• Providing global mobile advertising guidelines suggestion translated into local languages
• Delivery and consumer response and feedback
• Developing compatible mobile marketing technical and creative standards
• Provide guidelines on privacy, how to set security
• Providing the value and effectiveness suggestions of mobile marketing to advertisers, agencies and consumers

Reference: http://www.mmaglobal.com/main