Innovative Recruitment Campaign (Mobile Marketing)

Nowadays, technology is being part of our life. If anyone who wanna be success, they have to carry out promotion campaign though internet. Even if you go to hunt for job, you have to promote yourself in a suitable channel, may be you have to use mobile marketing to promote yourself during recruitment.

Recently, there a mobile company called “Teimlo” in UK, who has launched a recruitment campaign thought Internet and request each applicant sends their application letter by SMS. It sounds funny, isn’t it? Employer limited each applicant to write 160 characters or around 40 single words for the application SMS. Senior Management of this company would like to test the creativities and abilities of each applicant by writing such SMS. Under this limitation, applicant needs to summarize their best idea into the SMS. Applicant who can successfully write the most effective and accuracy SMS to promote themselves, he/she can join the marketing team of this company.

So that, being a successful marketer, mobile marketing is important technique for both your own career and your company’s benefit.

Reference : http://www.teimlo.com/news/61-were-hiring-by-text.html
Reference : http://www.881903.com/Page/ZH-TW/newsdetail.aspx?ItemId=137269