In the miCoach project, adidas not only collaborate with Core Performance and they have collaboration with “SAMSUNG” as well. To facilitate the best gear and service for their customer, adidas cooperate with SAMSUNG to produce a mobile phone call “miCoach phone”, which is a device that specially designed for the miCoach project. The miCoach system will be pre-installed into this phone. The focus of this phone is on the sports enthusiast with specialized heart rate monitor, step counter and stride sensor. When you start operate it with a workout plan, the phone will records your heart rate, pace, stride rate and step count to give you data you need to get fit and achieve the goal. So if customers start the workout with the miCoach phone, they can track the progress in real time and instantly know when to slow down or speed up via miCoach.com. Isn’t it cool, right?
From the marketer’s view, this is a creative collaboration and successful combination of mobile marketing and CRM campaign. It linked up 3 famous brands that included fashion, health and technology elements. It shows a strong connection between these 3 brands and really did a innovative promotion. When customer using the phone, they will always keep in mind that they always staying with a coach. And it is important that customers have strong impression on adidas, core performance and SAMSUNG and will appreciate what these 3 brands did for their good.
On the other hand, this project helps these 3 brands gain lots of important research data and information from each participant. This is a great opportunity for them to collect important comments and data from their customers. Because all the data is directly response from customer’s body, it is personalize, the most trustworthy and valuable data. It provides useful information to their business and products development in the future. That’s really an good example of "win-win" situation.
Reference : http://www.adidas.com/hk/micoach/
Reference : http://www.coreperformance.com/
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