Burger King has developed a new application on iphone, which allow customer to order and pay via iphone.
The application can show you the nearest Burger King via its GPS function, so users do not even need to search for it. It has a menu for you to choose, you may order a combo or a burger without onion, you are able to customize your order.
It is secure to pay your order by credit card on the phone. Just enter your credit card details once and it will be saved for your future orders. To make sure you are the one that placed the order, users are required to give the last four digits of their mobile number when they pick up their food.
Burger King is the first restaurant to enter the mobile commerce. If such applications can widely developed and build a trust and security to the personal information of users, I believe it will be a very potential market in the coming years.
The application can show you the nearest Burger King via its GPS function, so users do not even need to search for it. It has a menu for you to choose, you may order a combo or a burger without onion, you are able to customize your order.
It is secure to pay your order by credit card on the phone. Just enter your credit card details once and it will be saved for your future orders. To make sure you are the one that placed the order, users are required to give the last four digits of their mobile number when they pick up their food.
Burger King is the first restaurant to enter the mobile commerce. If such applications can widely developed and build a trust and security to the personal information of users, I believe it will be a very potential market in the coming years.
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