The Security of Mobile Marketing

As an ever growing number of people across the world continue to access the internet and downloads products information through their mobile phone, instances of mobile viruses are similarly increasing. “Intentional acts of mobile virus planting,” or “mobile terrorism,” could become a worldwide epidemic in the coming years.

Due to the concern of “mobile terrorism”, mobile security becomes an important issue for the marketing industry. Secure SMS and Secure Wallet, is commonly use to protect the security and privacy of customers.



Secure SMS is commonly use in banking industry. Once you've registered for secure SMS, you will request and receive an SMS with a randomly generated 6 digit authorisation code to your registered mobile or landline number. This code will be completely unique and it will expire within a few minutes of being requested.



SecureWallet (Product from CELLTRUST) - manage securely your PIM on your cell phone. it uses AES (so the strongest encryption that is on the market), is written 100% in Java and can run on almost any java-enabled cell phone (MIDP 1.0 is ok).

Sources:
Cell Trust, Summerland