Pros of Mobile Marketing – SMS

Pros of Mobile Marketing – SMS

“Express yourself with emotion icons! Be cool and click here to get the complete set!”

Have you ever received this kind of promotional SMS?

In this particular example, the customer was asked to fill in a survey and checked that he is interested in receiving news about instant messaging.

SMS is one of most effective tools in Mobile marketing as the messages are often tailored to their customer while the cost is relatively low compared to traditional media. Subscribed customers were asked to complete a survey about the types of goods that appeals to them. Unlike other online marketing channels like email, search and display ads, mobile marketing helps advertisers to outreach the group of audience who are on-the-go with the messages they wanted to receive.

• Whoever you are, you own a mobile phone.
• Wherever you are, you are bringing along your mobile phone.

That says – tailored messages from advertisers are virtually delivered to consumers’ hand with almost guaranteed readership.