Mobile Marketing: Mobile Web Advertising

The Mobile Web is fast prevalent as a mainly information,
entertainment and transaction tool for people on the move and
away from a PC. Browsing the Mobile Web is similar to traditional
PC-based Web browsing and provides users with access to
news, sports, weather, entertainment and shopping sites.

Let's see some examples of Mobile Web ad. as below,

1. image banner

2. image banner with text link

3. image banner in aspect ratio

4. standard text banner

What is the differences between PCbased access and phone-based access:

• The mobile phone is a highly, targeted device with tranditional
one user. As such, powerfully accurate and relevant
communication messages can be delivered where users become
instantly engaged with campaigns and content resulting
in increased campaign effectiveness.

• The environment in which people interact with their mobile
phone does not lend itself to detailed information
search and delivery. Instead, mobile users seek quick and
convenient access to information and services when they
are out and about. Space on the mobile phone screen is at
a premium, and users have limited input mechanisms, so
Mobile Web sites need to be easy to navigate using just the
mobile phone keypad.

• Today’s mobile phones have a wide range of various
form factors, screen sizes and resolutions, all of which
presents a challenge for the display and optimal viewing of
content and advertising.