Mobile Marketing Tools

Mobile marketing can reach a heavy number of target audience and more cost effective compare with other traditional marketing tools. As the fast growoing of technology, marketers should have more understanding on how mobile marketing can be integrates into traditional marketing tools.

There are some marketing tools on mobile marketing commonly used now:

1. SMS
Also known as “texting”. It is normal used for business as a data base building, reminder, or promotion offer to their clients.



2. Quick response (QR) Code
Mostly used on magazine, newspaper or billboard for further information or download promotions coupons.

3. GRPS
Marketers are able to know the location of the target audience, so they can tailor a right message to the target audience at the right time.



There are many more methods such as games, video advertising, in-applications, and more new ideas are believed to be launch in the coming few years.



References: Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, Internt Marketing - Strategy, Implementation and Practice, 4th Edition, Financial Times & Prentice Hall 2009