Definition of Mobile Marketing

Mobile Marketing is an effective and new form of marketing and promotion execution in the 21st century. This technique is use to increase the response and recall rates from the general public. Because of its high mobilility, It is easier for the marketing partitioner to reach and communicate with our targeted audiances at any time and place.

Mobile marketing can refer to two categories of marketing technique in different era. First one, it describes marketing on or with a mobile device, such as a mobile phone or smart phone.

Second, in refer to a traditional definition, it describes marketing in a moving medium /objects - for example - road shows, Body's print AD. on different transportations or mobile promotion trucks/bus.

(temporary - will be revised after the workshop.)