Cons of Mobile Marketing –Spamming SMS
1. Have you ever received any kind of promotional SMS on your mobile phone?
2. Have you ever replied to these kinds of SMS?
3. Have you ever being asked to pay any fees as you are interested in the content of SMS?
If you answered “Yes” in any one of the above questions, your mobile phone number might already fell into the list of many of the spammers out there.
Fraudulent uses of SMS to broadcast commercial electronic messages might be considered as spamming activities. The government has set up the UEMO (Unsolicited Electronic Messages Ordinance) to prevent people from disturbed by electronic messages. The UEMO defines requirements for marketers to follow during electronic messages broadcasts, such as providing sender information and unsubscribe means for the audience.
Therefore, mobile marketing through SMS is not an easy way to gain credits from the public. Marketers should pay attention to take necessary steps to comply with the UEMO when using mobile media such as SMS to promote goods and services.
1. Have you ever received any kind of promotional SMS on your mobile phone?
2. Have you ever replied to these kinds of SMS?
3. Have you ever being asked to pay any fees as you are interested in the content of SMS?
If you answered “Yes” in any one of the above questions, your mobile phone number might already fell into the list of many of the spammers out there.
Fraudulent uses of SMS to broadcast commercial electronic messages might be considered as spamming activities. The government has set up the UEMO (Unsolicited Electronic Messages Ordinance) to prevent people from disturbed by electronic messages. The UEMO defines requirements for marketers to follow during electronic messages broadcasts, such as providing sender information and unsubscribe means for the audience.
Therefore, mobile marketing through SMS is not an easy way to gain credits from the public. Marketers should pay attention to take necessary steps to comply with the UEMO when using mobile media such as SMS to promote goods and services.
References:
1. http://hk.news.yahoo.com/event/fc/20080618/hksmsbill.html
2. http://www.antispam.gov.hk/
3. OFTA - The Unsolicited Electronic Messages Ordinance - An Industry Guide - http://www.ofta.gov.hk/en/uem/uemo_i.pdf
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