Mobile Marketing: A successful mobile marketing campaign

A successful mobile marketing campaign comes from determining the best mobile solutions that fit into the overall marketing plan.

By having a thorough understanding of the demographic levels and access platforms of the target audience, marketers can plan pull strategies by creating consistency in the interactions between brand and consumer. Since the mobile space is a highly effective response channel to expand brand engagement with individuals, sending promotional message periodically with consistent messages can help build consumer loyalty. This can be achieved by broadening the products’ digital presences with various mobile solutions such as SMS, MMS or mobile webs.
Mobile marketing furnishes various prospects for creativity, innovation and exploration. Meanwhile, legal and privacy issues have to be taken into consideration when developing marketing strategies.

Reference: http://www.adweekmedia.com/aw/content_display/custom-reports/mma-awards-guide/e3i418dddc577c320a491f7cf657bd3dfca

Case Study in E-CRM via Mobile marketing – Adidas : miCoach Project Part2 – Hardware (Adidas X Samsung)

In the miCoach project, adidas not only collaborate with Core Performance and they have collaboration with “SAMSUNG” as well. To facilitate the best gear and service for their customer, adidas cooperate with SAMSUNG to produce a mobile phone call “miCoach phone”, which is a device that specially designed for the miCoach project. The miCoach system will be pre-installed into this phone. The focus of this phone is on the sports enthusiast with specialized heart rate monitor, step counter and stride sensor. When you start operate it with a workout plan, the phone will records your heart rate, pace, stride rate and step count to give you data you need to get fit and achieve the goal. So if customers start the workout with the miCoach phone, they can track the progress in real time and instantly know when to slow down or speed up via miCoach.com. Isn’t it cool, right?

From the marketer’s view, this is a creative collaboration and successful combination of mobile marketing and CRM campaign. It linked up 3 famous brands that included fashion, health and technology elements. It shows a strong connection between these 3 brands and really did a innovative promotion. When customer using the phone, they will always keep in mind that they always staying with a coach. And it is important that customers have strong impression on adidas, core performance and SAMSUNG and will appreciate what these 3 brands did for their good.

On the other hand, this project helps these 3 brands gain lots of important research data and information from each participant. This is a great opportunity for them to collect important comments and data from their customers. Because all the data is directly response from customer’s body, it is personalize, the most trustworthy and valuable data. It provides useful information to their business and products development in the future. That’s really an good example of "win-win" situation.

Reference : http://www.adidas.com/hk/micoach/
Reference : http://www.coreperformance.com/

mobile window messenger

Do you have mobile window messenger?

It is very popular for people to use mobile window messenger via their mobile phone. Through the mobile network and mobile function, we can access a convenient and well-known communication service to our friends no matter where they are. It is not a unique method for computer to connect the people at the same time. Even using telephone, you can only talk in a telephone line that it is not working during talking the call more than three lines services. Around the world, nearly everyone got the window messenger. They can chat, play, and meet their friends by using window messenger. Although mobile window messenger can only send and receive their messages, it is no doubt that it becomes a trend in our world. In fact, mobile window messenger can’t receive files; play interacting games and even more than 10 seconds voice clips. Why does mobile window messenger overcome those obstacles? According to some researches, users pointed out that they were glad to use mobile window messenger because they could connect to their friends and received their messengers in anytime. ‘It is different from short message service (SMS) due to the length of the message and different mobile network especially long distance call’ from a user comment. Is it a time for you to try mobile window messenger instead sitting in front of computer all days?